Straightforwardness is the ability to be able to communicate your message honestly and directly, while respecting the fact that others may hold a different opinion or expectation.
Generally, in the workplace today, people have a great need for honesty, respect, appreciation and recognition. Communicating in an honest, straightforward manner is the first and most basic platform upon which assertive communication is built.
In this short video I explain the two competencies to help you effectively sell your ideas to other people, to built trust and encourage others to buy into your message.