Organisations today are being judged by a new set of criteria as the world is changing. Customers and investors no longer want to support organisations that profit by harming people or the environment.
Instead, they're asking deeper questions:
Is this organisation making a positive impact on the world?
Are they creating something of value for others?
Are they positively impacting people’s lives?
We call this Emotional Capital.
As a leader, you need to ask yourself this one question: What are you doing today to bring out the potential of your customers and your people? This is the biggest challenge that leaders of today are facing.
This is also the challenge that Sky faced seven years ago as they were struggling to attract and retain talent in their incredibly competitive landscape. Watch the video above to hear Dr Martyn Newman discuss this in more depth.