CASE STUDY.

Building a better business at Sky with Emotional Capital

"One of the great things about the Emotional Capital Report is that it puts a lot of these concepts into the language of business. We’re making better business decisions. We’re drawing more from the breadth and depth of the organisation; we’re managing tensions much better today than in the past. It’s had a big effect on the internal dynamic of the business. It’s a better place to work. And, when you put those things together it starts to sustain and repeat."

Jeremy Darroch, Group CEO, Sky

Key solutions used

Tailored training and EQ certification

The initial phase of the programme was rolled out to more than 200 leaders over a 12-18 month period and was carefully adapted to the different business areas and needs of participants.

Benchmarking: Individually measured Emotional Intelligence

The core of the programme was RocheMartin’s EQ assessment engine, the Emotional Capital Report (ECR 360).

Globally accessible: Multilingual training and reports

It was so successful that it was implemented within Sky’s newly acquired businesses in Germany and Italy.

Continuous, measurable growth

12 months after the initial training, cohorts began additional training to continue to improve their skills.

Company background

Sky is a British broadcaster and telecommunications company that provides television, broadband Internet, fixed line and mobile telephone services to consumers and businesses in the United Kingdom.

In 2013 Jeremy Darroch, the CEO of Sky, asked to meet with Dr Martyn Newman of RocheMartin, a clinical and corporate psychologist with a strong academic and advisory background. As part of the ‘future of leadership at Sky,’ Jeremy wanted to design a program that would reinvigorate the culture and leadership at Sky.

Challenge

Like so many businesses today, Sky faced an increasingly competitive landscape. It was struggling to attract and retain the talent needed to create a dynamic culture that would drive innovation and superior customer service. Ultimately, Sky saw that the people-side of leadership had grown more complex, and looking to the future, it needed to commit to developing leadership capabilities to manage the changing workforce.

The goal was to help leaders to become better at influencing others and making decisions, and Sky wanted to build a culture where people felt the dedication and drive for exceptional performance in a way that was sustainable and created real value for all stakeholders. This was where Emotional Intelligence (EQ) training and development came in.

I am delighted to say this continues to be one of the most acclaimed and effective leadership programmes at Sky to date.”

Ralph Tribe, Director for People, Sky

Tailored training and EQ certification

The program comprised of three days of off-site workshops, followed by a series of small group coaching sessions. This was designed to assist participants with the skills they need to become highly effective at finding, focusing, and managing their energy to achieve greater personal and professional results.

The core of the programme was RocheMartin’s EQ assessment engine, the Emotional Capital Report (ECR 360). This provided an international benchmark for emotional and social competencies, along with personal blueprints for deploying behaviours to solve business problems more effectively and efficiently.

Benchmarking

The initial phase of the programme was rolled out to more than 200 leaders over a 12-18 month period. These sessions were carefully adapted to the different business areas and needs of participants.

To scale training and support ongoing EQ development, Sky facilitators were chosen to attend RocheMartin’s three-day certification program. To date, over 500 senior managers have graduated from the program.

Woman discussing paper on table with man

Globally accessible

RocheMartin's program was so successful that it was implemented within Sky’s newly acquired businesses in both Germany and Italy.

Multilingual training and reports provided a values-based behavioural platform for accelerated integration.

Continuous, measurable growth

Twelve months after the initial training, cohorts began additional training in the ‘Better Self Consolidation’ program. This deepened the emotional and social skill development and provided participants with advanced skills to sustain learning and build progress.

Sky used the ECR benchmark to document their progress and RocheMartin’s online learning tool, SmartCoach, to give them 24/7 access to Emotional Intelligence training.

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